The world of search engine optimization (SEO) is constantly changing. That’s why digital marketers are keeping themselves abreast with the latest trends and news. As the year of 2020 closes,there are already emerging SEO trends that you should be aware of. To find out what are things you must watch out for,here’s a list to prepare you for what’s coming in 2021.
Featured Snippet Will Continue to Flourish
In the coming year,digital strategists are seeing that featured snippets will become more valuable when it comes to page ranking and authority. While there are no existing rules on how you can target to be on featured snippet,experts suggest using the “People also ask” function on Google. This will allow you to find out what exactly are users searching for. It’s just a matter of providing answers to commonly asked queries.
Voice Search Will Become More Relevant
Another SEO trend that you should prepare for is the continuous rise of voice search. Apple’s Siri,Amazon’s Alexa and Google Assistant will remain relevant in terms of search. As technology gets better,people can see better use to voice search technology.
Core Web Vitals as a Ranking Factor
Google announces that core web vitals will now become part of the search engine’s ranking factor. This means that the loading,interactivity as well as overall layout of the site’s web pages may now play a crucial role into delivering search signals to search engines. Although it hasn’t been announced yet,it’s advisable that you start fixing these elements in your site just to get ready for this upcoming update.
Mobile-Friendliness Will Still Have an Impact
Google has been clear about their intention on making your site friendlier on mobile view. The proof is the continuous algorithm updates focused on mobile view. So it means that it’ll remain as an essential ranking factor for searches. That’s why your 2021 initiatives must continue to target not only the desktop,but also the mobile view of your site.
These are just some of the SEO trends digital marketers are seeing in 2021. Be sure you’re prepared of what’s to come. You may join some discussions and webinars to get updates on what’s new in the world of SEO.
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